Compostable Is the New Recyclable
Interest in Earth Day may be down this year. But that’s going to make a brilliant ad like this one for SunChips’ new compostable packaging material stand out when it airs next week.
Great copy on Frito-Lay’s website, too: “So you eat the chips. The earth eats the bag. And we all live in a cleaner world.”
Maybe “one small step” appeals do still work—if they are as bright, smart and dramatically demonstrable as this effort. Cheers to Frito-Lay for making sustainable snacking more than a toothless claim.
Frank J. Oswald
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Reader Comments (3)
I applaud this and there is no doubt this is a huge step forward in snack packaging finally becoming earth friendly (and the manufacturing process as well).
My studio certainly produces quite a bit of plastic/petroleum based packaging for our clients' snack products.
Their manufacturers tell us it will be another two years before they'll have something that is workable as an environmentally friendly substrate to print on. ugh! The press release from Sun Chips is saying that by 2010 this fully compostable bag will be on market. A year ahead of the manufacturers we work with.
There should also be a way to manufacture a bag that decomposes in less than 14 weeks?? 3.5 months...seems too long for an item that you know is going to end up by the roadside somewhere where everyone sees it.
Still, this is great news for everyone in packaging industry, thanks for sharing this!
I probably need to rethink my earlier post Frank, 14 weeks to a fully biodegradable state is quite good for packaging! Good on you Sun Chips.
Hey, Okey. Thanks for your comments! Maybe there is some room for judgment here, though, since the bag does need to be properly composted for it to degrade. At least I'll know what to do with my empty bag at Yankee Stadium, but I'm not sure about home.