Banks (Still) Behaving Badly
Wed, June 10, 2009 at 07:34AM
Frank J. Oswald



GMAC Bank has rebranded itself Ally Bank.

Smart move, considering the baggage its old brand carries. But the messaging, particularly in this ad, is indefensible:

“Even kids know it’s wrong to hold out on somebody. Why don’t banks?”

Uh, how about not telling consumers that you used to be called GMAC? Feels an awful lot like the old joke about the kid who digs through a huge pile of manure to find the pony hidden in there.

Update on Wed, July 1, 2009 at 02:17PM by Registered CommenterFrank J. Oswald

CNBC FINALLY CATCHES ON. It’s been nearly three weeks since I posted this story about Ally Bank. CNBC is finally covering it today. A little late (hard to attack an advertiser, perhaps?), but I’m glad this story is finally getting the attention it deserves.

Article originally appeared on Mental Shavings (http://www.mentalshavings.com/).
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