I’m not a tea drinker. But I’d like to be. I just feel dumb standing in the tea aisle—like my mom, if she went into a wine shop or Starbucks.

The last box of tea I bought was Darjeeling, just because I’m a Wes Anderson fan. (Yeah, that’s pretty bad.)

But while shopping last week, this GET CHARGED package from The Republic of Tea really grabbed me. And so does the tea, for that matter.

It’s a great example of the power of packaging, especially when trying to woo new customers to an unfamiliar category.

The Republic of Tea brand gave the product credibility, sealing the sale. Now I’m looking forward to trying more.