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Will Condé’s Bust Augur the Next Boom? 

You can’t be too rich, as the saying goes. But if you’re a magazine publisher, it turns out that you can be too thin.

The style setters at Vogue are coping with that weighty problem as the fashion bible’s September 2009 issue is 298 ad pages lighter compared to the 4.5-pound tome it delivered two years ago.

As reported in other media—often a bit too gleefully—that’s forced Condé Nast to slash costs across its magazine empire, as the publisher resets for the so-called new reality.

Rather than joining those naysayers, I’m going to predict that Condé Nast’s woes are a contrary financial indicator, just as its swollen success was back in 2007 (see my blog post above).

Affluent consumers may have stepped away from the table for a breath of fresh air. But they’ll never lose their appetites for the luxe life.

Posted on Tue, August 18, 2009 at 08:45AM by Registered CommenterFrank J. Oswald | Comments2 Comments

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Reader Comments (2)

You must see "The September Issue", the new film released about the creation of the September 2007 issue of Vogue. The publisher and staff spend much time patting themselves on the back and popping champagne corks celbrating their "largest issue ever".
Perhaps, 2009 has brought them all down to earth a peg or a cork.

September 18, 2009 | Unregistered CommenterAdriane Stark

I've been looking forward to the movie. Thanks for reminding me!

September 18, 2009 | Registered CommenterFrank J. Oswald

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