GM Kills the Flash Mob
Earlier this summer, Wendy’s Frosty Posse put a stake in the auto-tune.
Now GM’s Buick has killed the flash mob, too, with this oh-so-faux performance in Times Square today.
Evidently, contrary to the “Hairspray” hit, you can stop the beat.
Advertisers who wish to hop on the train of pop trends gotta’ move faster than this. If Tiger Woods couldn’t save Buick, what (or who) will?
Update on Wed, September 16, 2009 at 08:36AM by
Frank J. Oswald
Frank J. Oswald
WHAT IS BUICK THINKING? Evidently this Broadway event is part of a new campaign that aims to position the LaCrosse as “the new class of world class.” According to Ad Age, executions include billboards that read: “EX your Lexus” and “Another thing for Lexus to relentlessly pursue.”
4 Comments
View Printer Friendly Version
Email Article to Friend
Reader Comments (4)
Might make me want to dance, might...but buy a car? Not so much. What's next? Oklahoma starring a Ford Bronco? 8-)
Okey, I think that would make a much better product tie-in. Would help erase all those OJ associations.
Ouch-as a fan of Hairspray I am offended. Not only am I grossed out by the jazz-hand shout out finale to a.....car, the whole thing is all about some stupid brand manager that thinks this will actually make their vehicle "cool". Um, keep hoping Tiger can do that-this is just lame,
Well said, Chris. Couldn't agree more!