It’s tough to change people’s minds. It’s even harder to change their behaviors.

That’s why the “viral” success of teaching people to cough into the bends of their arms instead of their hands has been so amazing.

Here, Health and Human Services Secretary Kathleen Sebelius lectures NBC’s Chuck Todd on the “Elmo way” to sneeze in the 21st century.

Sebelius even plugs Purell. I wonder why there haven’t been more line extensions developed for the brand in this germophobic world.